What is SEO - Search Engine Optimization?
SEO (Search Engine Optimization) increases the quality and quantity of website visitors through organic (non-paid) search engine results.
On-site SEO vs. Off-site SEO
What is the difference between on-site SEO and Off-site SEO?
Off-site SEO (or “off-page SEO”) has to do with actions taken outside of your website to build up credibility and ranking with search engines; while, On-site SEO (or On-page SEO) has to do with actions taken on the inside of your website to improve things like navigation, optimization and page speed performance, which in turn provides a boost to your search engine results pages (SERPs). Both are inter-connected, and work together to raise your domain authority and ranking over time.
Off-site SEO primarily has to do with establishing web credibility through marketing efforts such as social media marketing, blog linking, and acquiring backlinks to your website from credible and reputable sites with high domain authority.
Onsite SEO caters to your online traffic or website visitors and is valued and scored based on ease of navigation, user friendliness, page speed, functionality and web performance, visitor interaction, page clicks, and includes things like page and mobile optimization, internal linking (deep linking), on-page content building, keyword research and integration and more.
It is important to understand that SEO (whether on-site or off-site) is not a cheap one step solution to online marketing and your website is done. It takes months to establish ranking with search engines and years of maintaining it. SEO is constantly evolving and changing year after year and new algorithms are adapted, while old ones become obsolete and replaced by your SEO specialist.
What is Mobile Optimization?
How can mobile optimization improve web performance?
There seems to be a lot of confusion as to what is Mobile Compatible vs Mobile Optimized. Generally, with web designers and “Do it Yourself” websites you are led to believe you are getting something that you are not.
Mobile Compatible means that the website can be viewed thru a mobile device.
- It does not mean that your website will fit the mobile screen right
- It does not mean that the font will be big enough to read
- It does not mean that your website will load fast
The vast majority of websites currently on the web claim to be Mobile Compatible and they are not wrong; however, this does not mean that they are Mobile Optimized. The vast majority of websites on the internet today are only mobile compatible.
DIFFERENCES BETWEEN MOBILE OPTIMIZED & MOBILE COMPATIBLE
Optimized for mobile screen
vs. Not optimized for mobile screen
less than 5 seconds to load
vs. Takes long to load or stalls
Large & readable text on mobile & tablet screen
vs. Requires scrolling to read or view images
Fits all mobile and tablet screens dimensions
vs. Text is small, zoom-in required to read text
Can be viewed in landscape and portrait mode
vs. Site may only fits in one direction
Easy to read and use navigation & buttons
vs. Text is hard to read and links are difficult to click on
Videos & Photos load fast and without errors
vs. Sometimes don’t load or will cause the page to freeze
One Click e-mail and call options
vs. Links do not send emails or call anyone if clicked on
Displays a Mobile Version of Your Site
vs. Displays your site as if it were on large PC screen
On-site SEO Ready
What Designerfox offers with the On-site SEO Ready Package
Meta Tag Integration
Meta Tags are sections of HTML code in the header of a web page that help search engines understand the content on that particular page. Social Media Tags for example, determine how the content of a page shows up when it is shared on social media sites.
HTML Heading Tags
Image Optimization is the act of reducing the image file size without compromising the quality of your website’s images in any given screen size. This significantly helps your page load faster and helps your images rank higher on Google and other image search engines.
Site Verification has to do with proving that you own your website. Once verified, Google grants you access to private Search data about your domain. Verifying your website with search engines like Google is an important step in the completion of your website project and can affect how Google Search crawls the site.
Alt Text for Images
Internal & External Links
Internal links are text links that take a user from one page of your site to another without leaving your domain. It goes beyond your website’s menu navigation, which is also an example of internal linking. External links are links on your pages that lead to pages outside of your website.