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What is SEO - Search Engine Optimization?

SEO (Search Engine Optimization) increases the quality and quantity of website visitors through organic (non-paid) search engine results.

On-site SEO vs. Off-site SEO

What is the difference between on-site SEO and Off-site SEO?

Off-site SEO (or “off-page SEO”) has to do with actions taken outside of your website to build up credibility and ranking with search engines; while, On-site SEO (or On-page SEO) has to do with actions taken on the inside of your website to improve things like navigation, optimization and page speed performance, which in turn provides a boost to your search engine results pages (SERPs). Both are inter-connected, and work together to raise your domain authority and ranking over time.

Off-site SEO primarily has to do with establishing web credibility through marketing efforts such as social media marketing, blog linking, and acquiring backlinks to your website from credible and reputable sites with high domain authority.

Onsite SEO caters to your online traffic or website visitors and is valued and scored based on ease of navigation, user friendliness, page speed, functionality and web performance, visitor interaction, page clicks, and includes things like page and mobile optimization, internal linking (deep linking), on-page content building, keyword research and integration and more.

It is important to understand that SEO (whether on-site or off-site) is not a cheap one step solution to online marketing and your website is done. It takes months to establish ranking with search engines and years of maintaining it. SEO is constantly evolving and changing year after year and new algorithms are adapted, while old ones become obsolete and replaced by your SEO specialist.

What is Mobile Optimization?

How can mobile optimization improve web performance?

There seems to be a lot of confusion as to what is Mobile Compatible vs Mobile Optimized. Generally, with web designers and “Do it Yourself” websites you are led to believe you are getting something that you are not.

Mobile Compatible means that the website can be viewed thru a mobile device.

It does not mean that your website will fit the mobile screen right
It does not mean that the font will be big enough to read
It does not mean that your website will load fast

The vast majority of websites currently on the web claim to be Mobile Compatible and they are not wrong; however, this does not mean that they are Mobile Optimized. The vast majority of websites on the internet today are only mobile compatible.

DIFFERENCES BETWEEN MOBILE OPTIMIZED & MOBILE COMPATIBLE

On-site SEO Ready

What Designerfox offers with the On-site SEO Ready Package

Meta Tag Integration

Meta Tags are sections of HTML code in the header of a web page that help search engines understand the content on that particular page. Social Media Tags for example, determine how the content of a page shows up when it is shared on social media sites.

HTML Heading Tags

Heading tags – provide key information to the search engines and helps it understand the page’s content and overall structure. The presence of a heading tag will be interpreted as the beginning of a new content section for that website page.

Image Optimization

Image Optimization is the act of reducing the image file size without compromising the quality of your website’s images in any given screen size. This significantly helps your page load faster and helps your images rank higher on Google and other image search engines.

Sitemap Submission

A Sitemap is an XML file that provides a URL list of all your website pages to Google and other search engines. It provides metadata information about each page of your website, including: when it was last updated, how often content changes, and how important the information is compared to other pages on your website.

Page Optimization

In SEO, on-page optimization has to do with factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by coding on your page. Examples of on-page optimization include HTML code, meta tags, keyword placement and keyword density.

Site Verification

Site Verification has to do with proving that you own your website. Once verified, Google grants you access to private Search data about your domain. Verifying your website with search engines like Google is an important step in the completion of your website project and can affect how Google Search crawls the site.

Alt Text for Images

Alt text is an attribute added to an image tag that helps search engines understand what an image is about. Search engines only know what is being displayed in am image if an Alt attribute is given. Google searches for example, can find your images by the Alt tag and acquire organic search engine visitors to your site, boosting brand recognition through impressions earned from images. In addition, Alt text is also used and vital to screen reader users and provides a clear text alternative for an image.

Keyword Optimization

Keyword Optimization has to do with researching and analyzing the best keyword options for your target market in order to drive qualified traffic from search engines back to your website. They are considered an essential element of (SEO) Search Engine Optimization. keywords are strategically selected and incorporated in every page of your website to make more of an impact on Google’s search engine algorithms.

Internal & External Links

Internal links are text links that take a user from one page of your site to another without leaving your domain. It goes beyond your website’s menu navigation, which is also an example of internal linking. External links are links on your pages that lead to pages outside of your website.

(786) 344-2078

What is SEO - Search Engine Optimization?

On-site SEO vs. Off-site SEO