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Why implement Branding into my Marketing Plan?

Branding comes with a long list of benefits. When you take control over what surrounds your product or service, you can decide how your target market sees you. Branding allows you to control aspects of how you present your product and allows you to display it in the best light possible to achieve your long-term business goals.

Why branding is important?

Branding is to corporate identity, what a fingerprint is to a person. It separates you from your competitors and gives your company or service an individual identity. It is what you are recognized by, whether it is a name, color, tagline, logo, symbol, design or other feature. Branding your company or product establishes credibility for the service or product you provide. On many occasions branding alone can determine the value of a product. Take for example when you here the names Prada or Gucci, their names alone tell you they are quality products and by definition, expensive. Without considering the product’s value, the brand name alone raises the value of their products because they represent quality and an established reputation for being at the top of the brand industry.

Why branding on Social Media is also important?

Branding on social media matters because it is often the first place consumers find or hear about your business, product or service. It should be implemented as an overall effort across multiple platforms and products. Branding creates trust because it lets consumers know your business is real; they can trust it because it is traceable. Consumers can review it and recognize the logo or name when they visit your location or online store or business.

What does branding accomplish?

  • To define a product or service’s value
  • To determine product or service quality
  • To identify a product or service type
  • To provide a reputable support system for your service or product
  • To establish credibility
  • To establish trust between a product or service, and the consumer
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What the Client Said About Designerfox

Working with Mrs. Arlene Perez the CEO of Designerfox has been a blessing! She developed an attractive, organized, professional and user friendly website that exceeded our expectations, which in return has helped GHETC to increase its service revenue and donations. I highly recommend this company to any business in need of website design and development, because hands down this company is the best in the industry!

Margaret Bass | CEO of Good Hope Equestrian Center

What the Client Said About Designerfox

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Working with Mrs. Arlene Perez the CEO of Designerfox has been a blessing! She developed an attractive, organized, professional and user friendly website that exceeded our expectations, which in return has helped GHETC to increase its service revenue and donations. I highly recommend this company to any business in need of website design and development, because hands down this company is the best in the industry!

Margaret Bass | CEO of Good Hope Equestrian Center