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Websites Are The Cornerstone of Every Business

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Why are websites important?

Often, people overlook that websites are a direct representation of the businesses they work so hard to build from the ground up. They invest in their brick and mortar stores; they paint, they remodel, they invest in new flooring and staff, and all to bring more people in, and yet they hesitate to invest in the single most important traffic forming commodity that exist today; business websites.

A website is so much more than a mere tool, for many, a website is an essential part of their livelihood and the ability to stay afloat during trying times. If COVID has taught us anything, it’s that our world and our expectations can change from one moment to the next. The digital world has been a long time coming and we’ve seen how with every passing generation a new way of doing business takes over and leaves the old behind. In the coming years many brick and mortar businesses will close as a result of the pandemic. That is because new and existing online businesses will rise and take over those that refuse change. Having a website is no longer an option for doing business, now it’s a necessity to compete against the changing times.    

What a web designer does

  • Establishes a contract that protects all parties involved in the transaction of services
  • Does competitive research and market analysis to identify potential target markets
  • Listens to the client’s needs and wants while addressing potential roadblocks
  • Provides mock-ups of the main website pages for client approval
  • Creates custom built website design with incredible attention to detail, layout and structure
  • Offers onsite search engine optimization (SEO)
  • Provides optimized tablet and mobile web design
  • Implements ADA guidelines and suggestions into the website
  • Considers existing social medias and/or the benefits of adding more
  • Creates personalized digital graphics with careful attention to branding
  • Performs multiple digital platforms and browser compatibility tests
  • Helps clients fully understand how to start an online business
  • and is fully educated and prepared to answer any question related to his or her field

"I believe establishing a level of trust is important for both me and my clients."

With Statistics like these, how can you not have an online presence?

1 %
CONSUMERS DON'T TRUST A BUSINESSES WITHOUT A WEBSITE
1 %
Marketing Emails are opened on a mobile device
1 %
Millennials prefer online shopping
1 %
marketers use social media for content distribution

What is the role of a web designer?

A web designer is a creative, problem solving, detail oriented, educated and experienced, professional website builder with the ability to create or improve websites to their maximum potential. They have a deep understanding of both graphic design and web development with a heightened attention to detail and  the user’s website experience with respect to navigation and ease of use.

While both web designers and web developers can build fully functional websites, they each have their own strengths and weaknesses. Web designers for example, cater more to the visual aspects of a website, paying close attention to user experience and the look and feel of a site. Web developers however, focus more on the structure and functionality of a website across multiple browsers and digital platforms. They cater more to the technicality of how a website is built and things like speed and page ranking vs design.

Whether you are hiring a graphics or web designer, or a web developer, each comes with its own set of challenges and levels of experience needed. While not many of us exist, there are a few designers that expand their education level to the 3rd degree, or a master’s level. The benefit of having someone with this level of skill is that rather than to higher 3 different people to do one job, a person with this skill set would be capable of handling the full workload of any design or website project on their own. While they generally charge more than those with one of the mentioned skill sets, the overall project almost always costs less, and has a faster delivery time, because it does not require the assistance of a 3rd party involvement to complete a task.  

It depends. Website projects are generally charged on a per project basis while work on existing websites is usually charged on an hourly basis. Expect to pay between $75 to $100 per hour minimum on work performed on any existing website. Rates vary and are sometime lower for repeat clients or future work done on a designer’s or web developer’s own website work.

According to ZipRecruiter, the national average hourly pay for a web designer is $28.94 or an estimate of $60,202 per year. With hourly wages as high as $54.81 per hour. 

*This is an estimated rate of pay based on the level of education and years of experience for a salaried web design employee in the United States.*

Freelance or independent web designers make an average of $55,810 per year or an estimate of $26.83 per hour, as stated in ZipRecruiter. With annual salaries as high as $111,500 per year. 

Important note to consider: This is only an estimate of the yearly earnings reported, divided into months, weeks and hourly rate of pay. It is not a direct representation of an independent designer’s actual hourly rate or annual income. Independent contractors generally deduct expenses such as office use, work supplies, travel and programming expenses etc. from what they report as their yearly income. These deductions may not have been taken under consideration in the estimate above.

Experienced web designers charge based on years of experience, level of project difficulty, programs needed, knowledge required, length of project, amounts of projects pending, rush needed, features added, if developer assistance is required and much more. Some designers charge hourly, while others charge per project or per number of pages. Because this varies greatly from designer to designer, rates usually vary and are generally cheaper with the less experienced and higher with the more educated

According to ZipRecruiter, the national average hourly pay for a web developer is $36.09 an hour or an estimate of $75,073 per year. With hourly wages as high as $66.11 per hour. 

*This is an estimated rate of pay based on the level of education and years of experience for a salaried web development employee in the United States.*

Freelance or independent web developers make an average of $72,208 per year or estimate of $34.72 per hour, as stated in ZipRecruiter. With annual salaries as high as $128,500 per year. 

Important note to consider: This is only an estimate of the yearly earnings reported, divided into months, weeks and hourly rate of pay. It is not a direct representation of an independent developer’s actual hourly rate or annual income. Independent contractors generally deduct expenses such as office use, work supplies, travel and programming expenses etc. from what they report as their yearly income. These deductions may not have been taken under consideration in the estimate above.

Experienced web developers charge based on years of experience, level of project difficulty, programs needed, knowledge required, length of project, amounts of projects pending, rush needed, features added, if designer assistance is required and much more. Some developers charge hourly, while others charge per project or per number of pages. Because this varies greatly from developer to developer, rates usually vary and are generally cheaper with the less experienced and higher with the more educated

Why are web design contracts important?

Websites are a business investment, and in many cases can be a costly one for a client or a web designer that is taken advantage of. Websites are created through shared cooperation between both parties involved. Website contracts facilitate the exchange of work and payment and ensures that both parties are completely satisfied and legally protected. They also state the terms of service for which a designer or web developer will perform his or her services, and breakdown what is expected from the client and the timeframe in which they are to expect delivery of services.